A passion for whisky (the drink and the industry!).

I’ve a great passion for the whisk(e)y industry – actually, I’ve a great interest in anything from brewing to distilling and all that lies in between. As a drinker and investor – and it’s been fascinating watching the British Isles cement it’s place as a global centre of distilling, brewing, gin production and making increasingly loud noises in the wine market too.
This passion has resulted in working with start-ups, established brands, retail and wholesale and my own projects delivered into the industry.

Below are a number of projects and initiatives undertaken and in progress aimed at supporting and promoting various elements of the industry.

Whisky Finder Mobile App

Whisky Finder mobile app

Whisky and Whiskey - Whisky Finder

This self-funded mobile app lists all (or as many as possible) working whisky distilleries in Scotland, England, Ireland and Wales.

The aim is to encourage discover, exploration and to get people to directly support the makers and the communities around them.

    

Discovery Campaign Stark Marketing

Explore, Discover, Support campaign

The Explore, Discover, Support campaign was initiated to support the industry and in turn the economies the industry supports – encouraging discover and experience. It came at a time when producers were struggling through Covid restrictions and increased US tariffs too.

Now that Covid-lockdowns are (we hope) coming to an end, the campaign will be resurrected once more.

English Whisky - Timeline

The growing English whisky industry

Being English and living bang in the middle of the country, the growth of English whisky is of great interest to me.
This embryonic project will support and promote this increasingly dynamic sector of the drinks industry of which seems to hold weekly surprises (in good ways).

Why not do a project which covers the growth in the Scottish and Irish markets too? Because there’s only so many hours in the day!

Whisky and Whiskey - Sustainability
Stark Marketing Sustainability
Whisky and Whiskey - Sustainability
Whisky and Whiskey - Sustainability

Sustainable stories

Sustainable Stories is a series of short insights into the small (and large) steps distilleries are undertaking to make their products and business more sustainable and conscious of the environment they operate in.

Within these, I look for those authentic individuals and businesses who have sustainability within them – whether that’s environmental, social or economical.

See more here.