The importance of understanding your client’s product.

Product photography isn’t something you just jump into without good preparation. Not just the location and the light – but the aims, the purpose – as well as the logistics, all play a vital role. I was recently documenting about 500 bottles of vintage drinks – starting from the year 1900 working upto 2000. 100 years, 500 bottles of whisky, wine, brandy, madeira and port. The client, a renown wines and spirits merchant in North…

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