Beverages Online Retail

The power of experience

Don’t underestimate the power of experience. One of my passions (nicely blurred between personal and professional) is whisky. The industry as a whole fascinates me. Last night I attended (yet another) tasting event, which as well as being a good enough reason to have a few tastes on a school night, also serves as a great reminder what retail can still offer in this world moving increasingly on-line. Brands can make a big impact online…

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Beverages Uncategorized

Volunteering – more than just a line on your CV

I really value volunteering and giving back where you can. It’s not to create a new page on my CV – it’s because I can. Being self employed, I don’t get paid leave or charity days – but I’ve made time to support local charities and good causes. OK, so this was in the guise of a beer festival, but what it did was connect a community in the local church. Not only was the…

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Beverages

The importance of understanding your client’s product.

Product photography isn’t something you just jump into without good preparation. Not just the location and the light – but the aims, the purpose – as well as the logistics, all play a vital role. I was recently documenting about 500 bottles of vintage drinks – starting from the year 1900 working upto 2000. 100 years, 500 bottles of whisky, wine, brandy, madeira and port. The client, a renown wines and spirits merchant in North…

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Beverages

The craft drinks industry. Evolution or revolution?

The Craft drinks sector is in growth, there’s no denying. Living in the heart of Yorkshire I can see the influence at the pumps (pub, not petrol…), on the supermarket aisles, and of course with the many numbers of new entrants to the brewing/distilling/winemaking trade. There’s some great stories to be read – from families expanding traditional businesses, friends following a common passion, redundancy-funded new careers, and of course, opportunists. I’m researching a book where…

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