Beverages Online Retail

The power of experience

Don’t underestimate the power of experience. One of my passions (nicely blurred between personal and professional) is whisky. The industry as a whole fascinates me. Last night I attended (yet another) tasting event, which as well as being a good enough reason to have a few tastes on a school night, also serves as a great reminder what retail can still offer in this world moving increasingly on-line. Brands can make a big impact online…

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Uncategorized

The Power of Passion

Not *that* sort of passion, but a passion for what you believe in – be that a product, a cause or a solution. I went to an event last week which where a number of small, independent and in some cases, charitable, organisations presented. Each had their own message, however as a collective, the theme was addressing the rise in knife crime in the UK. Although being an alarming subject to listen to, it was…

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Beverages Uncategorized

Volunteering – more than just a line on your CV

I really value volunteering and giving back where you can. It’s not to create a new page on my CV – it’s because I can. Being self employed, I don’t get paid leave or charity days – but I’ve made time to support local charities and good causes. OK, so this was in the guise of a beer festival, but what it did was connect a community in the local church. Not only was the…

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Online Retail

Retail can’t fight digital. So work with it.

Surprisingly, many small retailers are talking about the online threat like it was a new thing. It isn’t and it’s certainly not going away. Whilst some have taken the route of going digital only and eliminating premises costs, the effect is felt on the high street, where committees are struggling to get footfall back into their retail areas. Can the tide be changed, or do people have to focus more on evolving? The world we…

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Online

Where on earth…?

Many of the conversations I get into with people is about their online presence. SEO, Keywords, Google and so on. People are coming to the realisation that just having a website is one thing – however, it can be meaningless unless the website can be found. Likewise, a great URL may read great – but that’s if you know it exists. Google, Google, Google Yes, there are other search engines, but as Google currently claims…

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Beverages

The importance of understanding your client’s product.

Product photography isn’t something you just jump into without good preparation. Not just the location and the light – but the aims, the purpose – as well as the logistics, all play a vital role. I was recently documenting about 500 bottles of vintage drinks – starting from the year 1900 working upto 2000. 100 years, 500 bottles of whisky, wine, brandy, madeira and port. The client, a renown wines and spirits merchant in North…

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Beverages

The craft drinks industry. Evolution or revolution?

The Craft drinks sector is in growth, there’s no denying. Living in the heart of Yorkshire I can see the influence at the pumps (pub, not petrol…), on the supermarket aisles, and of course with the many numbers of new entrants to the brewing/distilling/winemaking trade. There’s some great stories to be read – from families expanding traditional businesses, friends following a common passion, redundancy-funded new careers, and of course, opportunists. I’m researching a book where…

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