The trouble is, many of them struggle to articulate what that is. But that’s completely understandable, especially considering you’re focussing on running your business, rather than expressing what do you and why you do it. Cobblers. Shoes…?
I’m a marketing consultant, and rather than being a generic label, it means that I work firstly by understanding your challenges and what you want to achieve.
If your business growing but making that step to employing a full-time marketing role isn’t right for you, then I can help.
If you’re struggling to find your voice, to tell your story and to be heard, then I can help.
If you’re conscious of your effect on the environment and want to create a sustainable business, then I can help.
I’m most effective as a consultant is understanding why you want a website or a campaign, or what is your overall aim of gaining media presence. If you don’t know – I can work with you to uncover these aims and goals so when we put a plan together, it’s with purpose, direction and a measurable outcome.
Marketing? That’s just websites and stuff, isn’t it?
Ok, so I could start listing products or services – but that’s not really how I work. How much as a website? How much for a press release? These are outcomes – answers to a question. What’s more important is the question and if it’s the right question to ask.
Imagine being on a plane ready to go somewhere. It might be exciting, but if you don’t know where you’re heading to, you don’t know what to pack. Quite possibly, the plane might be headed somewhere else. So rather than focussing on the transport, I start with the destination.
Don’t just take my word for it.
Some kind words from exceptional people.
A few people I’ve worked with.
Marketing Consultant, York, UK., working across York, Leeds, Manchester and the rest of the UK and dipping into Scotland too.
20 years+ experience working in the beverages, financial, FMCG, retail, utilities, telecoms and charity sectors. Experience is B2B and consumer focussed.
I take a consultative approach to working with clients, helping them to understand their clients and the markets they operate in.
I work directly with small, medium and large companies as well as with design agencies and associated services.
My experience is across the UK and EMEA.